Executive decision makers need clear, concise information and proof of real business benefits. And, they want it now – not tomorrow or next week.

More and more, executive decision makers look to white papers for solid, accurate information – minus marketing fluff.

Here are the facts:

• A September 2011 study conducted by Eccolo Media entitled "The 2011 B2B Technology Collateral Survey", showed that white papers were considered THE most influencial form of business collateral across ten different categories polled in the study. Among the 500 survey participants (58 percent identified themselves as technology purchase decision makers; the remaining 42 percent identified themselves as purchase influencers.), 65 percent rated white papers as "very" to "extremely influential" during the past six month period. This compares to 42 percent of similar respondents from the previous year's study, or a 35 percent increase!
  
  
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  Source: Eccolo Media, September 2011
  
  

An effective white paper is more than text.
That's why you need a resource that understands how decision makers scan a piece and assimilate information, and what will motivate your readers to take action. You also need a resource that will help you get your message out to prospects and customers with speed.

The Appum Group focuses on organizing your information in a way that leads the reader to scan effortlessly from section to section. Appropriate use of text formatting and applicable supporting graphics engage readers and keep their attention. We also take care to keep papers to a concise length – enough to present the information in detail, without making it boring or overwhelming.

In addition, our proven FastDraft™ methodology ensures quick turnaround, so your white papers make it into the hands of your audience while the messages are still fresh. Click here to learn more.

If your white papers are hard to understand and the information is stale, it's unlikely that a decision maker will be motivated to pick up the phone or send you an e-mail to request more information. In the end, isn't that what a white paper is supposed to do?

The Appum Group knows white papers.
A business white paper is not meant to be a flashy marketing piece; neither is it a technical tome.

Good white papers illustrate common business pains and problems your audiences encounter: they inform and educate readers on possible solutions to their business problems and motivate them to consider using your company's product or service to solve those problems.

To learn more about how white papers can improve your lead generation marketing campaigns, download our free white paper, "Ensuring that Your White Papers Appeal to Busy Executive Readers". Click here to receive your complimentary copy.

Let the Appum Group help you turn your white papers into marketing power tools – contact us today for more information.