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Project Quotes
Value > Cost
A well-written, targeted white paper creates value by enabling new business opportunities and providing a positive return on investment.
But comparing vendors is like apples and oranges. Some quote an hourly rate, while others quote by the project. Others may price projects on a per-word or per-page basis. How can you tell which one can create the most value for your investment?
How We Quote a White Paper Project
- Our proven methodology and standard processes enable accurate project quotes – eliminating surprises when you get the bill.
- We quote projects based on a per-page rate that includes up to two revisions – our price also includes layout and design.
- The project quote will be based on the estimated number of pages in the final white paper, arrived at after we have produced an approved outline and an initial draft.
The process looks like this:
Step 1 - Project overview and scope
First, we ask you to provide background information on your organization and tell us about your audience, industry pains and trends, why businesses need the kind of solution you propose and the benefits of your product/service.
From the interviews and source material we gather for your white paper – articles, web content, development documents and more – we create a formal outline. The outline details all the sections and key points, illustrating the orderly flow of information that will be presented in the paper. The outline gives you a good idea of the final page count of the project.
You will review the outline and change, add or delete items as needed. We will start writing the paper only after we have your approval for the outline.
Step 2 - Estimated number of pages
Next, two to three weeks after you approve the outline, you will receive a first draft of the white paper for review and revision. After we receive your revision, the final number of pages will be determined based on the word count.
We define a white paper page as comprising 400 words. That's a standard page of text in Microsoft Word, using the default margins settings. Word is the most popular business application today, so you can easily see what a page of text looks like.
For example, if your white paper contained 4400 words (as shown using the MS-Word "File-Properties" command), we take that figure and divide by 400 to calculate the total number of pages in the project, in this case 11 pages. We multiply that number of pages by the per-page rate.
Additional costs
Please note that extra rounds of revisions (more than two) and extended approval processes will add to the cost of your project. If contingencies arise, we'll work with you to keep your project on track.
Contact us
Please review our Appum overview guide for more information, or to receive a specific quote for your white paper project, please visit our Contact Page.
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