Jonathan Kantor - Appum Group Founder and Principal

Jonathan Kantor is the principal and founder of The Appum Group, "The White Paper Company", an organization that specializes in the creation of professional white papers for enterprise-class businesses and the SMB (Small to Medium Business) marketplace.

Prior to the formulation of The Appum Group, Jonathan was the Senior Technical Communications Manager for J.D. Edwards Enterprise Software, ($1.7 Billion in 2000) which has since been acquired by Oracle Corporation. In this former capacity, Jonathan directed a team of white paper marketing professionals responsible for the development of the J.D. Edwards corporate white paper strategy, which was a critical part of their external white paper communication process.

Jonathan's white paper writing experience is also coupled with over 30 years of business experience with leading technology innovators including Apple Computer, Microsoft, and Digital Equipment Corporation, where he held a variety of sales, marketing, business development, and management positions.

Jonathan is also an accomplished white paper writer and has personally written over 350 white papers.

Since its foundation in 2000, Appum Group customers have included: Intel Corporation, Microsoft, Adobe Systems, Sun Microsystems, Juniper Networks, Lexmark Corporation, BMC Software, Proctor & Gamble, as well as a significant number of small to medium businesses across many different industries including Technology, Finance, Insurance, Construction, Human Resources, Non-Profits, Pharmaceutical, and Consulting Services.

Jonathan is also the author of the book: Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader, which is available via paperback, PDF, or Apple iBook.

To receive a complimentary chapter from the book, please click here.

Finally, you can follow Jonathan and his white paper posts from his blog at WhitePaperPundit.com, via Twitter at Jonathan_Kantor, or on his LinkedIn page.